The Fridge Pack is a Hoax!
Jason Moore
Am I the only person that did not buy into the "genius" of the fridge pack? Will this be an outdated fad soon? I don't see drink companies abandoning this effort now.
After taking one can out, the fridge pack immediately begins consuming too much space. For single people, I guess this is okay. But for a family, fridge space is more valuable than an acre in Manhattan (okay, maybe sell the acre and buy an extra fridge).
Sure, the fridge pack is convenient and is much better than the 80s version! But, overall, this product was able to get the machine behind it like no other in its class. People bought into the hype, and sometimes that's really all that matters.
The question we must ask here is how to get momentum for our product like this...
I like the fridge pack vs the rectangle alternative. It's very easy to put into the fridge and access the cans. You still always have the option of taking the cans out and putting them away ;)